Cornering the Market with Virtus Insights!
OBIO invited expert business coaches and experienced entrepreneurs Nick Kuryluk and Sue Elliott of Virtus Insights to examine critical Market and Competitive Analysis.
The highlight of the discussion centred on understanding the key influencers on the buying process. A fitting theme during Global Biotech Week!
Nick and Sue from Virtus Insights provided an excellent framework and the tools to clearly articulate the problem companies are aiming to solve and the value they offer to their target market. They also illustrated how to understand and effectively navigate the competitive and procurement landscape. The practical examples presented showed the effectiveness of developing a solid value proposition, targeting unique segments of an addressable market and identifying competition. All of these components can help companies better position themselves for success!
Enjoy a Gallery of the Workshop below