Bausch + Lomb operates within the health care and optics space, with a major focus on marketing, sales and distribution of vision care products.
Lorenzo Santini, GM, will discuss:
- How does healthcare product marketing differ from traditional marketing
- Who do you market to (patient, healthcare provider, influencers..)
- How healthcare buyers make choices
- Developing and Branding your product and how do you use data to do this
- Healthcare marketing channels
- How is healthcare marketing changing