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Strategic Marketing

Lorenzo Santini, GM Baush + Lomb

Lorenzo Santini, GM Baush + Lomb

Strategic Marketing

Bausch + Lomb operates within the health care and optics space, with a major focus on marketing, sales and distribution of vision care products.  

Lorenzo Santini, GM, will discuss:

  • How does healthcare product marketing differ from traditional marketing 
  • Who do you market to (patient, healthcare provider, influencers..)
  • How healthcare buyers make choices
  • Developing and Branding your product and how do you use data to do this
  • Healthcare marketing channels
  • How is healthcare marketing changing
     
Earlier Event: October 27
Meet the Non-Dilutive Money!
Later Event: November 6
BIO Europe