Presented by Bruce Clarke, B2 Consulting Group
Bruce will educate participants on:
- Leveraging Market Research
- Case Examples: Validating Value Proposition/Business + Concept/Product
- How to Get Data When You Don’t Have Much Money
- What You Need/Can Do at Each Stage (Ideation, Product Development / Pre-Clinical, Product Launch, Commercial)
There are several slots available for a 1x1 session with Bruce Clarke before the workshop from 2:30 - 4:30pm (OBIO Members only, limited spaces available)
Bruce has held senior positions in large, multinational corporations, mid-cap biotechnology companies, served as an internal consultant to growth-oriented companies and launched two start-ups. He is particularly adept in high-level strategic planning, commercial assessments, financing and business development. As a long time evangelist of market research, Bruce is able to assess market opportunities quickly and effectively, providing salient, operative feedback and guidance at the executive level.